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About Ken Smith


I’ve been at the leading edge of branding, marketing and sales-conversion automation strategy  for 40 years:

President, Smith & Co. – branding strategists and marketing consultants – primarily for small-to-mid size businesses nationwide and international – more than 300 clients – offices on Madison Avenue in New York City, Philadelphia, Denver and Atlantic City, NJ (recently transferred ownership of business to a senior manager)

Partner, Golf Profit Builders, LLC – one of America’s premier consultancies for golf course marketing and operations

Founder & CEO, Legacy Life International, LLC – multiple Internet businesses in support of “a meaningful life and legacy”

Graduated Magna Cum Laude from Muhlenberg College, Allentown, PA

Certified Brand Strategist (CBS) – one of only 40 in the U.S. – certified by The Brand Establishment, Orange County, CA

Leadership roles in numerous non-profit organizations – numerous awards, including United Way Volunteer of the Year in region

A pioneer in brand marketing breakthroughs in the U.S. over the last 40 years:

  • A pioneer and one of America’s largest syndicators of licensed brand marketing programs – licensing to small businesses in 220 markets in the U.S. and Canada (before the Internet made this much easier!).
  • Partner in one of the first cable TV networks in America in the 1970s (so long ago, we shipped video cassettes in boxes from one station to another!).  My company actually produced the first live sporting event via satellite on cable TV in America.
  • Among the first firms in the U.S. to market a new communications technology called wireless – the genesis of the $multi-billion cell phone industry (the first cell phones were like holding a shoe to your ear!).
  • One of the first firms to introduce condominium ownership to the East Coast.

At the forefront in anticipating brand strategy, marketing and sales conversion breakthroughs  for 40 years… ready to bring that experience and expertise to YOUR challenge.

Here’s just a small sampling of what clients have said about me…

 “Ken is sharp and extremely creative – a master at assessing a company’s brand strategy and shaping it to be more on target. Ken is someone you should listen to.”
Albert LaCle, CEO – Key Management Group – Consulting & management services for resorts in the Caribbean, Central America and Florida

“Ken is one of the good guys. I’ve never come across a really sharp marketer with more integrity. What he tells me, I believe.”
Ed Malandro – Senior Vice President, Sun National Bank  – $3 billion bank in NJ, PA & DE

“Ken has been incredibly supportive to me and my family as we built The Hero Campaign in memory of our son. His counsel and creativity have been indispensable. If you have a chance to get Ken advising you, jump on it. He’s the real deal.”
Bill Elliott – The HERO Campaign for Designated Driving – The John R. Elliott Foundation

“Ken Smith is the most knowledgeable and creative brand strategist I’ve seen. Plus he’s a quality guy. I trust him to advise what he thinks is best for me and my company.”
Ron Winarick – Forewinds Hospitality – Golf Clubs in DE and PA

“Ken’s the most astute marketing person I have come in contact with in all my years of marketing. I’ve never seen perceptive, incisive thinking like Ken provides. ‘Expert’ is a word thrown around a lot, but Ken’s the real thing.”
Ben Rose – Greater Wildwoods Tourism Improvement & Development Authority

“Ken Smith is the consummate professional in advertising, branding and marketing. Not only is he creative, he is diligent and gets the job done in a timely manner. Ken is totally results oriented. He thinks the project through to completion before he executes on the plan. This is a skill and a talent that I highly respect. Ken adds great value to any venture.”
Larry Masi – President – Dominion Development Group

“Ken is so incisive.  It’s like he’s inside your head organizing the files.  He stimulates you to think in new ways about finding solutions.  Plus he’s so calm and low-key, he makes you feel comfortable through the process.  He makes everything so easy to understand and put into use.”
Steve & Monica Amadio – Checkers Custom Cars

“We spent $thousands on marketing and got nothing. Now with Ken, we’re getting phone calls. We’re getting business. It’s amazing how it works!. Plus Ken is a man of integrity. I totally trust him to do whatever will help our business”
Ruthanne McGowan – Partner – Aesthetic FX Hair Replacement Salons

“I tried all kinds of lead generation programs that never amounted to anything. Ken’s lead generation service is the first marketing service that ever worked for my company. I’ve been getting leads from Ken for about 3 years, and it’s still the only service I use. The flow is consistent and the lead quality is excellent. We’re closing about 60% of the leads I get!”
Charlotte Lee – Allied Remediation Technical Services

If you would like professional guidance to jump start your brand’s return to robust health,  bring a new brand into the world, jump-start your lead generation, or optimize your “back end” marketing automation and sales conversions, email me or call me at 610-829-0388  (Toll-Free 877- 527-5980) for a no-obligation discussion.

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